reviews & audits

  • assess

    Assess organizational needs and business priorities. Examine current organizational structures, service models, skill sets, work flows and processes. Assess brand strategy and governance, corporate communications channels and vehicles and evaluate performance. Identify goals and objectives.

  • recommend

    Clarify your vision. Identify action items and quick wins. Develop strategies and make recommendations on best practices, service delivery models, allocation of resources, channel management, Recommend policies, procedures and workflows.

  • implement

    Prioritize action items, implement change management strategies. Build toolkits. Train and orient staff to new practices and procedures.

If you are Building your communications team from the ground up, strengthening capacity to manage growing demands or struggling with a communications structure that is out of date or alignment with business priorities, ABG can help.

Contact us.

FAQs

What is a communications audit and review, and why is it necessary?

A communications audit and review is a systematic evaluation of an organization's communications capacity: Organizational models, resources, strategies, channels, and messaging. This process helps assess the effectiveness of current communication practices and identify areas for improvement. Understanding why it is necessary can provide insights into how well an organization is connecting with its stakeholders and meeting its communication objectives.

What key elements should be included in a comprehensive communications audit?

A comprehensive communications audit should encompass various elements such as internal and external communication channels, messaging consistency, target audience analysis, crisis communication plans, and overall communication effectiveness. The scope of the audit will be set out at the beginning of the process to ensure all relevant aspects are considered during the evaluation process and the end result supports your organizational needs.

What are the benefits of conducting a communications audit?

Understanding the potential advantages of a communications audit is crucial. This question addresses the positive outcomes such as improved internal collaboration, consistent messaging, enhanced stakeholder engagement, increased organizational transparency and credibility, and the ability to identify and rectify communication gaps..

How can stakeholders, both internal and external, be involved in the communications audit process?

Involving stakeholders in the communications audit process is essential for obtaining diverse perspectives and insights. The importance of stakeholder collaboration and involvement in the process ensures that the audit captures the perspectives of those directly affected by an organization's communication practices. And, importantly, it ensures you get practical, useable results. No one needs another plan or strategy document that ends up gathering dust.

What steps can an organization take based on the findings of a communications audit to enhance its communication strategies?

After conducting a communications audit, organizations need to know how to translate the findings into actionable improvements. The review process includes a series of recommendations and action items, The ABG team will work with you to develop a practical doable roadmap to implementing changes based on the audit results. This is an important step to help ensure that the organization benefits from the insights gained during the evaluation process.

How can a communications audit contribute to building a resilient, responsive organization in the face of evolving challenges and crises?

The important role the communications discipline plays in an organization’s success is unquestionable. Having a skilled communications team, robust processes and proactive plans at the ready will help position you to navigate unforeseen challenges and better leverage new opportunities. Conducting an ABG audit and review of these critical functions will help you develop a communication strategy that is not only effective in regular circumstances but also resilient in times of uncertainty.