Media relations
issues management
Crisis communications
Whether you are dealing with a challenging issue, responding to an emergency situation, launching a new program, embarking on an engagement strategy, or proactively trying to get the word out about a special interest project, effectively managing the media can mean the difference between success and failure.
Media coverage can have a significant impact on your organization, and its reputation. As a leader, it can also affect your professional reputation and career trajectory − positively or negatively.
The best opportunity for your media success is through advanced planning.
Preparing for the worst may feel like a daunting exercise, but having a framework in place before you need it will put you miles ahead.
And, we have been there! We will bring our actual on-the-ground experience leading communications for various emergency situations to help you and your organizational leaders get a crisis communications plan in place – before you need it. You will be well-prepared – and you will sleep better at night.
Crisis communications plans
Media training
Tabletop exercises
Strategic counsel
In-the moment coaching & preparation for spokespeople.
Likewise, if it is good news you want to leverage, we will work with you to develop a media relations plan that is integrated with your business objectives. We will pitch your new project, act as your official spokesperson, respond to queries on your behalf, or ensure you are well-positioned to do so internally. Either way, or anywhere in between, we’ll partner with you to ensure your organizational response is timely and strategic.
Media plans
Media materials & kits
Media conferences & technical briefings
Media management, monitoring and analysis.
media training & coaching
Equip yourself and your team with the ability to effectively convey your message, handle tough questions, and enhance your public image. With media training, you'll gain the tools to seize opportunities, mitigate risks, and ensure that your message resonates authentically and effectively with your audience. Take control of your media presence and unlock the full potential of your communications strategy with our comprehensive media training programs.
ABG can also help if you need a quick coaching session or advice to navigate an opportunity or respond to an emergent issue.
proactive Planning
Don’t leave it to chance.
Being quick on your feet to respond to a media issue is critical. What’s even better is to anticipate potential vulnerabilities proactively. Having a plan in place doesn’t mean your worst-case scenario is destined to play out, but it does mean you will be much better prepared to respond effectively if it does.
If you are dealing with a change management initiative, launching a new campaign or have a concern about an issue that may or may not play out, reach out today and the ABG team will help you get a plan in place. You are almost certain to sleep better knowing you have a plan to work with if you need it.
media materials
ABG can work with you to craft all your media materials from start to finish. Benefit from professionally written materials specifically targeted for journalists. Consistent messaging and strong positional framing can help you build credibility and strengthen your media relationships. From news releases, backgrounders, fact sheets, matte stories and b-roll to developing a media room for your website, ABG can help.
Whether it is good news or you are addressing an issue, having media materials at the-ready will promote transparency and help ensure your organization is positioned in the best possible light.