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Emergency communications planning

emergencies Move Fast—Your Communications Must Move Faster

Emergency communications are under heightened focus, facing increasing demand, scrutiny, and complexity. The rise of real-time technology, user-generated content, and citizen journalism means that narratives can take shape instantly — sometimes inaccurately — forcing emergency managers to stay ahead.

The need for timely, trusted, and accurate communication has never been greater to protect public safety, maintain credibility, and safeguard reputation. To meet these challenges, organizations must be prepared, resourced, and aligned with the Incident Command System, ensuring a cohesive, rapid response.

Effective emergency communication isn't just about sharing information; it's about shaping the public narrative, countering misinformation, and working as a unified team to deliver clarity when it matters most.

We can help ensure you are prepared to respond with timely, accurate, credible information when you need it most.

Emergency communications planning

Don’t leave it to chance.

Build an effective emergency communications plan before you need it. Work with ABG to ensure your communications team has the plan it needs to effectively disseminate critical information to your stakeholders in the event of an emergency or service disruption. Effective communications can mean the difference between success and failure.

Being quick on your feet to respond to an emergency is critical. What’s even better is to have a proactive plan in place; before you need it.

We’ve been there

The ABG team brings 20 years of expertise in strategic communications, emergency communications, media relations, and issues management. We have navigated complex political environments at all levels of government.

With Advanced Incident Management System (IMS) training, we bring a robust background in emergency communications planning and response, ready to add immediate value to your operational response.

Our meticulous planning, strategic positioning, media relations, and issues management skills will help ensure you are prepared to handle a full range of emergency situations and crisis communications challenges.

From ice storms to labour disruptions to floods and fires, we’ve been there in the trenches with first responders. Benefit from ABG’s unparalleled frontline communications experience.

Emergency materials, resources & training

ABG will help you build the emergency communications resources, materials and systems your team needs to respond quickly in the event of an emergency.

From policies and procedures to pre-written media materials, social posts and website content, we will help build the resources and templates your communications team needs to disseminate critical emergency information quickly and effectively.

Once you’re set with your emergency communications plan and resources, we will orient and train your team with practical exercises and emergency simulations.

Not sure where to start? Consider beginning the process with a communications audit to identify opportunities to strengthen your existing communications tools and channels.